AR / TransitBloomingpods
An AR transit interface guiding riders from autonomous pods to public buses, shaped through bodystorming and sci-fi scenario work.
Open to junior–mid level product roles
I turn ambiguous problems into shipped decisions.
AI-accelerated, grounded in real user research.
Founding PM
B2B/DTC SaaS product, 0→1
Background
Higher-ed systems, accessibility, conversational AI
Selected work
04 case studies, each one a decision made under real constraints.
01
Founding Product Manager, B2B/DTC SaaS
Currently building product strategy, roadmap, and shipped features for a pre-revenue B2B/DTC SaaS product. Under NDA — full case study available on request.
0-to-1B2B SaaS
Passphrase required ›
Consolidating Web Launch Workflows at Indiana University
Cut a university website launch process from 7 steps to 2 — a 71% efficiency gain — by redesigning the workflow around the people who actually run it, and used that same redesign to clear a backlog of 1,500+ outdated sites the old process could never retire.
Service DesignSystems Thinking
Learn more ›
Start Lite: Windows 11 for Cognitive Accessibility
Reduced cognitive load by 30% in user testing by redesigning the Windows 11 Start Menu for older adults with dementia — ranked #1 by Microsoft's PM and engineering judges.
Accessibility0-to-1
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Fin: Designing Trust into Salesforce's B2B Chatbot
Traced why a B2B chatbot's users didn't trust its answers back to a single root cause — opacity — then rebuilt both what the bot said and when it stepped aside for a human, so a handoff to sales meant something instead of happening by default.
Conversational AITrust & Safety
Learn more ›Also on the table
Academic and concept work spanning AR, health, retail, and service design. Hover to pause and read more, or scroll manually.
AR / Transit
Health AIHomeoscribe
An AI-assisted journaling tool for homeopathy patients, structuring symptom data while keeping the patient in control of what gets shared.
Health & WellnessFlexi
An adaptive fitness tracker that adjusts goals to a person's schedule instead of punishing them for missing rigid metrics.
Service DesignHomeSupport
A community communication system for disaster response, built around neighbors sharing resources when grid infrastructure fails.
RetailSwap-n-Shop
In-store gamification for grocery shopping, designed around how elderly shoppers actually move through a store.
SpeculativeMapping an AI Body
A comic-format exploration of the physical, emotional, and informational boundaries between people and an AI fitness coach.
How I work
Three habits that show up in every project on this page.
Frame
Turning ambiguity into a defined problem — contextual inquiry, competitive analysis, stakeholder alignment.
Decide
Weighing what a decision costs against what it protects, and defending why the rejected paths were rejected.
Ship
Prototyping in code, using AI to move faster, validating with real users before calling it done.
About
I trained as an architect before moving into product — that background shows up as a habit of thinking in systems and constraints, not just screens. An HCI master's at Indiana University sharpened that into a research-first approach to product decisions.
Today I'm a founding PM on a B2B/DTC SaaS product, working across strategy, research, and execution — often shipping prototypes in code myself. Alongside that, I've designed for accessibility (Microsoft), trust in AI interactions (Salesforce), and internal systems used by thousands of people (Indiana University). What connects them is the same question: what does this person actually need, and how do I know that's true.
Off the clock: I paint, I've done public speaking, and I always have a book going. Probably more of my actual personality shows up in those than in any resume bullet.